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Brand Design

Rebranding and brand refresh for companies, SaaS and startups

We rebrand or refresh your business's visual identity through logos and design systems that can support the evolution and transformations of your brand.

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Packages

Team with over 13 years of experience in brand design.

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What is a rebranding and when should it be done?

A rebranding represents a major change in a brand's identity, recommended for businesses undergoing repositioning, strategic transformation, or entering a new stage of development.

What is a brand refresh and when should it be done?

A brand refresh represents the update of an existing visual identity, recommended for addressing visual challenges faced or revitalizing a brand's identity without losing its recognition.

When should you rebrand or refresh your visual identity?

These are some of the signs that appear when your business needs a rebranding or brand refresh.

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  • Facing difficulties in implementing the logo in communication materials.
  • The business has evolved, but you feel that the visual identity has fallen behind.
  • The business is entering a new stage of development, and the existing identity cannot support the evolution toward this stage.
  • You are in the process of repositioning to a new industry or target audience.
  • You need to expand your brand identity to other branches of the business.
  • The brand is undergoing a strategic transformation and needs a strong visual identity and design systems that can support it.

What's behind a rebranding or a brand refresh

A glimpse behind the scenes of the process of restoring or refreshing a visual identity.

We define your current objectives and challenges

The first steps are defining the objectives and identifying the challenges posed by the existing visual identity.

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We set the course for rebuilding your brand

In this step, we establish the details that will form the basis for the development of the brand’s new visual identity.

We design the first logo concepts

The logo symbolizes the fundamental component of visual identity, making it the primary element to be redesigned.

We prepare a design system for scaling

We build a design system – logo versions, fonts, colors, usage rules, etc. – that will support the implementation and scaling of the visual identity in a correct and coherent manner.

Rebranding and brand refresh packages

The scaling of a brand is supported by a well-structured design system, where the logo, typography, colors, and visual elements ensure a coherent and controlled implementation over the long term.

Standard

Core

Suitable for small projects, this package includes the update or creation of a custom logo as the core of a design system that can be used for creating new design materials.

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What we solve with this package:

  • We update an existing logo or create a new one. In both cases, we consider the logo as a fundamental element for the design system.
  • Define the essential design system, including logo versions, fonts, and base colors.
  • Through a new logo and a basic design system, we define a crucial direction for creating representative graphic materials for the brand.
  • Define the project details by completing a clear and strategic briefing document.
  • We will create 3 logo concepts, delivered within 5–7 business days.
  • Up to 3 feedback sessions and iterations for refining, aligning, and finalizing the core identity.
  • We outline the core design system in the form of a brief guideline document.
  • We finalize and deliver the project.

Startup

Recommended

Optimized for any brand – both in the brand refresh phase and rebranding – this package includes the Standard specifications plus an extended design system and creating the first design materials.

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What we solve with this package:

  • We update an existing logo or create a new one. In both cases, we consider the logo as a fundamental element for the design system.
  • Define the essential design system, including logo versions, fonts, and base colors.
  • We extend the design system with basic typographic systems, primary color shading, usage rules, and scaling.
  • We scale the identity to the initial design materials needed for the launch and initial communication.
  • Define the project details by completing a clear and strategic briefing document.
  • We will create 3 logo concepts, delivered within 5–7 business days.
  • Up to 3 feedback sessions and iterations for refining, aligning, and finalizing the core identity.
  • We shape and expand the design system in the form of a style guide document.
  • We elevate your identity with essential brand materials: business cards, letterhead, and logos for social media profile pictures.
  • We finalize and deliver the project.

Business

Advanced

The Business package is recommended for brands that need an advanced design system, that is well documented and ready for consistent and coherent implementation across all touchpoints.

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What we solve with this package:

  • We update an existing logo or create a new one. In both cases, we consider the logo as a fundamental element for the design system.
  • We build and document the design system so that the identity can be implemented correctly, regardless of the context.
  • Define clear rules for use and scaling to eliminate misunderstandings when working with suppliers or internal teams.
  • We extend the design system to multiple touchpoints, ensuring consistency between online and offline communication materials.
  • We prepare the brand for large-scale implementation without losing visual consistency or brand recognition.
  • We can expand the package to digital experiences - websites and landing pages - scaled from design systems, maintaining brand coherence and continuity.
  • Design business cards with print files.
  • Design letterhead with print files.
  • Logo optimization as profile picture for social media.
  • Cover design for the main social media platform.
  • Email signature in HTML format.
  • Pattern design, integrated into the design system.
  • Define the project details by completing a clear and strategic briefing document.
  • We will create 3 logo concepts, delivered within 5–7 business days.
  • Up to 3 feedback sessions and iterations for refining, aligning, and finalizing the core identity.
  • We elevate your identity to key branding materials: business cards, letterhead, logo as a profile picture, and cover design for social media, HTML email signature.
  • We prepare and document the design system in the form of a visual identity manual.
  • Optional: We are extending the design system to digital experiences - website, landing page.
  • We finalize and deliver the project.
The choice depends on one or more factors: the reason behind this change, the objectives, and/or the level of transformation you wish to bring to your brand.
For example, rebranding is recommended for repositioning the brand towards a new and different market and target audience, where a radical change in the brand perception is desired and/or in situations where a complete separation from the existing identity is needed.
A brand refresh can be done when you face difficulties with the existing logo (e.g., detailed logo losing details at small sizes), want a solution to extend its applicability (e.g., use at small sizes, extending logo versions to sub-brands), and/or do not want to lose the essence of the brand.
We will help you make the right decision. Send your request using the form here.
A design system defines how clearly the brand is articulated and how easily it can be expanded to new materials.
From a fundamental system based on logo, colors, and typography, to a complete system with clear rules and applications, each solution is tailored to the level of scalability you anticipate for your brand.
Design systems provide visual clarity and eliminate confusion in implementation, ease collaboration with vendors or external teams, and maintain a consistent long-term image.

How does a collaboration go?

A process that takes place completely online!

01

We start the collaboration.

We will send you a price offer via email, and after its confirmation, a collaboration contract will be signed, and a deposit of 50% of the project value will be paid.

02

We align to the project's context.

We align the project through a structured briefing document that helps us understand the brand context and defines the direction for creating the initial logo concepts.

03

We create the first logo concepts.

We use the information from the briefing document to create the initial logo concepts. The development period is between 5 and 7 business days from the project start date.

04

Defining the elements of the design system.

We use the final logo structure to define the design system - layouts, typography, colors, and usage rules - tailored to the selected package and prepared for correct application over time.

05

Livrare și pregătire pentru utilizare.

The project concludes with the approval of the design elements, final payment, and file delivery. Your brand is represented by a new design system, ready for implementation.

Ready to work on your project?

Use the form provided to send us your request, and we’ll take it from there.

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FAQ

Answers to frequently asked questions.

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How long does a rebranding or brand refresh take?
The development period for the initial logo concepts is between 5 to 7 business days. Following this are the iteration sessions, conducted within 1-2 business days after receiving your feedback.
The duration of an end-to-end rebranding or brand refresh project varies depending on the materials included and the promptness of feedback.
Design systems are used in all industries of design. When it comes to visual identity, they serve as visual guidelines for implementing, creating, and expanding into new design and visual communication materials.
Without a design system, there is no clear direction, and a brand's visual identity is often implemented based on improvisation and completely different elements from one material to another, which affects the brand's recognition and the effectiveness of marketing campaigns.
The prices for rebranding or brand refresh services can vary based on your project's needs. Request a customized price quote here.
Da, pentru toate proiectele de rebranding sau brand refresh se percepe un avans de 50% din valoarea contractului, calculat în RON la cursul BNR de la data proformei. Proforma se va trimite și achita la semnarea contractului de colaborare.
Yes, you can start with any package, and if you wish to upgrade during the project, you can pay the difference at the end.
Of course! If you're unsure which package suits you, when filling out the form, select the "I don't know" option in the packages section, and we will suggest a package that matches the information provided and your budget.

Are you ready to update your brand's visual identity?

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Logo adaptabil

Prin logo adaptabil ne referim la un logo care preia mai multe forme. Printre acestea se pot număra: logo principal, secundar, emblemă, iconiță și/sau altele, în funcție de necesitățile proiectului.

Scopul unui logo adaptabil este optimizarea implementării unei identități vizuale. Pentru fiecare situație în care logoul este folosit, se va folosi forma acestuia care reprezintă cel mai bine brandul.

Închide mesajul
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Scurt ghid logo

Fișierul de scurt ghid logo design este un document în care sunt incluse informațiile care stau la baza logoului final: versiuni logo, culori și denumiri fonturi. Folosind aceste consistent aceste informații în identitatea vizuală, afacerea ta va inspira profesionalism și vei crește semnificativ memorabilitatea acesteia.

Practic, te poți gândi la acest document ca la o versiune compactă a unui manual de identitate vizuală.

Citește articolul complet
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