When creating an email signature design, we have the possibility to create two different formats: static/image signatures and HTML signatures. Both can be used in most email applications but have different functionalities.
Static/Image email signature format
This email signature format is represented by an image file in PNG or JPG format. This image will contain a customized design with all the information about the company and the person whose signature it is.
The main benefit of this format is the freedom to create the design, offering extended possibilities for customization.
HTML email signature format
This email signature format is represented by HTML code that can be used as a signature.
The benefits of an HTML email signature are:
– signature information can be easily copied;
– more links can be included (to websites, social media, articles, etc.);
– multiple images can be used to illustrate or highlight certain sections of the signature;
– it can be easily attached to the email address signature, as almost every application has the ability to upload an HTML file to be used as a signature.