For this project, we were approached by the client with the requirement to take care of a rebranding, a refreshment of the existing visual identity.
The main requirements were to preserve the defining elements of the existing brand, namely:
- Preserving a symbol consisting of the initial "A", but updated.
- Including in the symbol a brush similar to the one in the old logo, but with an updated design.
- Keeping the color palette consisting of black and orange, but with a more lively orange hue.
In the adjacent section, you can compare the old logo with the new one.
Let's build a visual identity for your company that will resonate with your target audience.
After finalizing the logo, a short logo guide was also created for this project, a file that includes details about the final logo, such as the logo colors in CMYK, RGB, HEX and Pantone (PMS) variants.
Using the elements from this short guide helps in the development of new branding elements that will provide continuity in the visual identity. This continuity helps in the correct implementation of the visual identity.
