In the development of the Betadent Clinic project, we had the mission to build a modern, elegant and serious visual identity that represents the company in its activity. We managed to achieve this by creating a responsive logo that can be used in 3 layouts: a wide one, a tall one and an emblem. The purpose of these layouts is to be used in different situations, in order to maximize the impact of the visual identity.
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Once the logo development was finalized, a variety of branding elements were created with the purpose of implementing the visual identity and visual communication of the brand.
Among these elements are also the design of business cards and letterhead. These were created using visual elements from the final logo, the colors of the visual identity, and fonts similar to the one created for the text in the logo.
For this project, a short logo guide was also created, a file that includes details about the final logo, such as the logo colors in CMYK, RGB, HEX and Pantone (PMS) versions.
Using the elements from this short guide helps in the development of new branding elements that will provide continuity in the visual identity. This continuity helps in the proper implementation of the visual identity.
