Project details
The client, a company in the field of marketing and data processing, reached out to us to define a distinctive visual identity.
It was desired that the brand’s visual identity be modern, focused on digital and technology, yet also minimalist and simple.
Our solution
Our solution lies in this logo, which combines a symbol with the brand name. The symbol is abstract and reflects the idea of growth (upward arrow) and data (the lines inside the symbol suggest a data server).
The colors were selected to convey modernity and a connection to marketing. We chose a blue gradient for the symbol to evoke a tech/digital atmosphere. The black color (rich black) was selected to create a strong contrast with the hue of the symbol.
Do you also need a logo for your business? Let’s talk.
