The Clătităria Clatos project consisted of a rebranding that aimed to modernize and update the current identity. The rebranding was carried out because the business franchising was planned, as a result, a more well-defined visual identity was necessary, one that would resonate with a wider target audience.
The approach for this rebranding was the development of an adaptable (responsive) logo, to facilitate the implementation of the visual identity in any situation. In the end, there were 3 final layouts, more precisely:
- Main layout: logo in landscape format with symbol on the left and text on the right.
- Secondary layout: portrait logo with symbol at the top and text at the bottom.
- Emblem layout: round logo formed by a symbol in the center and text written in a circle, around the symbol.
Below you can compare the old logo with the new logo and all its layouts.
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For this project, a short logo guide was also created, a file that includes details about the final logo, such as the logo colors in CMYK, RGB, HEX and Pantone (PMS) versions.
Using the elements from this short guide helps in the development of new branding elements that will provide continuity in the visual identity. This continuity helps in the proper implementation of the visual identity.
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After the completion of the process of creating a new logo, the rebranding project was finalized with a well-defined visual identity manual, which will serve in the future as a guide for the implementation of the new visual identity.
The main chapters included in the visual identity manual are:
- 01. Logo Versions: All final logo layouts were introduced and presented here.
- 02. Colors: This chapter introduces all the information about the colors used in the logo. You can find this chapter in one of the photos presented below.
- 03. Typography: This chapter presented the fonts used in the creation of the final logos, the complete font family that can be used for the development of new materials, and fonts that can be used in Office programs as well as fonts that can be used in the online environment (website).
- 04. Logo Usage Guide: This chapter presents in detail the rules for using the final logos. These include: spacing area, page placement, use with background, and incorrect usage.
With this visual identity manual, the client’s franchising purpose has become easier, because using this manual the visual identity can be applied and replicated much more easily when opening a new location.
The business presentation website is currently under development, which we will add to this page after completion.
