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The project’s mission was to create a modern, minimalist, easily recognizable logo associated with the business’s field of activity and name.
The mission was accomplished by creating a defining symbol that includes the diaper (the brand name) placed in a drop (the connection with urinary incontinence).
For this project, a short logo guide was also created, a file that includes details about the final logo, such as the logo colors in CMYK, RGB, HEX and Pantone (PMS) versions.
Using the elements from this short guide helps develop new branding elements that will provide continuity in the visual identity. This continuity helps with the proper implementation of the visual identity.
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In addition to the logo creation part, I also worked on developing a series of banners for the client’s online store. These were created to represent product categories, promoted products and/or offers. Some of the created banners can be viewed in the following gallery:
