For the GSM project, my mission was to develop a modern, elegant, and serious visual identity that would match the client’s business style.
In the process of defining the visual identity, the main service offered was the creation of logo design. Several logo design concepts were created, and the final one is presented on this page.
The final logo consists of an initial monogram/symbol, fonts, and an elegant and serious color palette.
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The project also included the creation of a short logo guide. This is a file that includes details about the final logo, such as the fonts used and the colors in CMYK, RGB, HEX, and Pantone (PMS) versions.
Using the elements from this short guide helps to develop new branding elements that will provide continuity in the visual identity. This continuity helps to properly implement the visual identity.
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Once the visual identity for GSM was defined, we began the process of developing a presentation website. The purpose of the website was to showcase the business and its services.
The website was created as a continuation of the defined visual identity, using its modern style, colors, and defining visual elements. The final result is user-friendly (easy to use), fast, and adaptable to any type of device.