During the development of the VisionVenture project, we worked on creating a serious and modern visual identity. We achieved this by creating a symbol + name logo in which the symbol consists of the initials “VV” created in a unique and stylized way. Creating a logo was essential to our branding efforts.
The final logo can be used in two layout formats: a wider one and a taller one. These layouts have been designed to be used in different situations, in order to maximize the visual impact of our identity.
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After completing the VisionVenture logo, several branding elements were developed with the aim of implementing the brand’s visual identity and communication.
Among these elements are also the design of business cards and letterheads. These were created using visual elements from the final logo, the colors of the visual identity, and fonts present in the logo.
For this project, a short logo guide was also created, a file that includes details about the final logo, such as the fonts used and the colors in CMYK, RGB, HEX, and Pantone (PMS) versions.
Using the elements from this short guide helps in developing new branding elements that will offer continuity in visual identity. This continuity helps in the correct implementation of the visual identity.
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After developing a visual identity by creating a logo, business cards design and letterhead, we also worked on developing a presentation website. The purpose of the website is to present the business and its services in the online environment.
The website was created as a continuity of the visual identity, using its modern style, colors, fonts and defining visual elements. The final website is fast, adaptable to any type of device and easy to use.