Introduction to Visual Identity Manual
You can think of a visual identity manual as a comprehensive guide for using the logo and correctly implementing the visual identity for a company, business, or any enterprise. A visual identity manual outlines the direction for logo usage and the creation of new design materials that are consistent with the brand’s visual identity.
A professional visual identity and its proper implementation come with several benefits for your business, such as increased memorability, a brand that is easier for your audience to recognize, better resonance with your target audience, attracting the right customers, and building a brand that inspires trust and professionalism.
In this article, we will discuss more about what a visual identity manual is, what it includes, and how it is used. Keep reading to learn more information, and if you would like us to collaborate on creating a logo and a visual identity manual for your company, please fill out the form available at the end of the article.
Table of Contents
Visual Identity Manual for Companies
Guide to Using Visual Identity
From a short logo guide, you will discover the colors and fonts present in your final logo. However, with the help of a visual identity manual, you’ll learn how to use your logo going forward, how not to use it, how to build visual elements that represent continuity of your brand image, and other important instructions for correctly implementing your visual identity.
A visual identity manual starts from the standard version presented alongside, which can have additional chapters added based on the needs of each project and/or the company’s strategy.
What's included in a standard visual identity manual:
- Logo layouts: primary, secondary, emblem, and/or others, depending on the project's requirements.
- Logo usage rules based on background.
- Logo positioning rules in relation to other elements.
- How to use vs how not to use the logo.
- Detailed information about the fonts and font families used in the development of the final logo.
- Alternative fonts that can be used in special situations when the original fonts are not available, such as on the company website, Word/PowerPoint files and templates, email, etc.
- The colors used in the final version of the logo and the CMYK, RGB, HEX, and PMS codes for them.
- Complementary color palette that can be used in the development of other design elements.
- The visual identity manual can be expanded with additional details about your business's logo and visual identity.
Facilitates Creating New Materials
A visual identity manual provides easy-to-follow rules for creating new visual communication materials for your business.
How Not to Use Your Business Logo
The visual identity manual includes rules to avoid in using your business logo, thus clarifying the graphic direction of the visual identity.
Memorability and Recognition
A correct & consistent visual identity implementation enhances a brand's memorability and its chances of being recognised by its audience.
Using a Visual Identity Manual
The evolution of a visual identity
The visual identity manual provides you with a set of rules to follow when creating new design materials and helps you correctly implement your visual identity. Therefore, it is important to adhere to the guidelines set by your designer for optimal results.
However, it’s essential to understand that your visual identity, just like your business, is continually evolving. As new products or services emerge, new representative elements for your visual identity may arise.
With a professional team by your side, you can navigate these changes confidently and occasionally update your visual identity manual to align with the evolution of your business.
Visual Identity Manual Conclusion
In conclusion, the visual identity manual is your guide in creating new design materials that are consistent with your company’s image. By following the rules in the manual, you will implement the visual identity correctly and consistently, achieving positive results for your business, such as:
- Increasing brand and business memorability. Your audience will find it easier to remember your business.
- You are easier to recognize by the people who have interacted with your business (the audience).
- A consistent visual identity inspires professionalism and trust.
Create Logo Design and Visual Identity Manual
Are you about to start a business or do you already have one, but haven’t created a logo and visual identity for it yet? Our team is here for you, with international experience of over 13 years! Send us your project using the order form below, and let’s start developing a professional identity for your business.
