Introduction to Logo Design Concepts and Revisions
Until recently, all of these were directly introduced on our page dedicated to logo design and visual identity development services for small, medium and startup logos. In the continuous evolution of our own brand, we have decided to divide the section defining the elements of the logo design packages into a series of informative articles. The decision aims to make the content easier to consume and understand, as well as easier to find. In this article, we present two of the most important elements from our visual identity packages: logo concepts and sets of revisions.
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Logo Design Concepts
Mentioned also as models / proposals
Each logo design and visual identity project includes several logo concepts. The number of concepts is defined by the chosen package. These are developed in the first part of the project, representing the initial logo designs that we create based on the briefing document and the discussions held.

Customized Logo Concepts
Logo concepts are created based on a well-defined brief document, ensuring you have a customized visual identity for your business and target audience.
Functional and Professional Design
We design logos by considering their functionality (e.g., suitable for color, black-and-white, at any size, etc.) and the goal of inspiring professionalism.
Resonate with Your Target Audience
A logo built to resonate with your target audience helps you reach the right clients for your business more easily. That's why defining your target audience is important for any project.
Logo Design Revisions
More like sets of revisions
The difference between logo design concepts and revisions is that concepts create new models based on the initial brief, while revisions work on the created concepts based on the received feedback.
Here, changes can be made to text, colors, layout, as well as adjustments to already created symbols, if necessary, so that the final logo represents your business as accurately as possible.

Sets of Revisions, For Design Variety
In the sets of revisions, we can include multiple design directions that you want. This way, we can test changes in colors, fonts, and/or details.
Revisions Based on Logo Design Concepts
The sets of revisions do not include the creation of new logo designs; instead, we work based on the initial concepts developed and your feedback.
Intersection of Logo Design Concepts
Did you like elements from multiple logo concepts? We can use the symbol from one concept, the text from another, and the colors from yet another.
Conclusion concepts and logo design modifications
In conclusion, in our logo design packages we use the term “logo concepts” (or models/proposals) for new logos, and the sets of revisions refer to the modification of already created logo concepts. Communication is very important in the development of any project. That is why we are available to answer clients’ questions, ask questions and discuss in order to gather the necessary information for optimal results and provide clear information about the progress of projects and the next steps.
Create a logo for your business
Do you have a business and want to develop a professional visual identity? You can send us your project using the form below. After we receive your order and confirmation, we will prepare the necessary documents for collaboration: contract, proforma invoice (50% of the project value) and a briefing document. Are you ready?