About Creating a Logo and Its Files
How we create a logo and what files you receive after its creation are pieces of information we consider extremely important for any entrepreneur. That is why we decided to write this article to discuss in detail the logo development process — broken down into practical steps — and the final files you will receive after its creation. This information applies to creating a logo for any type of business, regardless of industry or field of activity.
Creating a logo is the first step in defining a visual identity for a brand and serves as the fundamental element around which new design materials will be created, to be used in the visual communication of a business. Learn more about what a logo is and its importance for a business in our article — “What is a logo and how it can help your business”.
The briefing document consists of a series of questions and sections that the client will answer with relevant information about the project, such as:
- Logo Name: The name that will be included in the logo and the business slogan (if applicable).
- Business Activity and Target Audience: Details about the field of activity and the customer segment the business is addressing.
- Style and Interpretation of the Business: How you want your business to be perceived and the message you want to convey.
- Preferences Regarding the Logo: If you have preferences regarding colors, shapes, or graphic elements you would like included or, conversely, avoided.
- Other Relevant Information: Any other details you think would help us in the creative process.
The details filled in the briefing document will play a crucial role in the next step!
2. Development of the First Logo Models: Customized for Your Business
After completing the briefing document, we can begin developing the first logo models. These will be fully customized for your business, using the information you provided in the briefing. With clear and well-defined information about your business, we will be able to create logo concepts that represent it well.
Are you wondering how we create a logo and what the process behind developing the initial logo concepts is? Great! Let us briefly present our process for creating the first logo models for any project:
- Briefing Document Analysis: The first step involves analyzing the briefing document and familiarizing ourselves with your business. Based on the information we have here, we can proceed to the next step.
- Research: Here, we will seek additional information about your business, the industry, target audience, and competitors. This stage helps us understand the context in which your logo will operate.
- Sketching: With the information gathered from the previous steps, we move on to sketching—specifically, sketching potential ideas for the first logo models. Here, we let our imagination and creativity work to generate unique concepts.
- Digitalization: After arriving at a few logo sketches that we consider suitable for your business, we move to their digitalization. This is where the first logo models come to life, created in Adobe Illustrator.
- Presentation Preparation: Once the first logo models are created, we will prepare presentations that include:
- The logo in original colors.
- The logo in inverted colors.
- The logo in black-and-white.
- A realistic presentation of the logo – known as a mockup – where the logo is applied in a real situation to better understand how it will look in a physical form.
- Proposal Submission: We will send you the presentations via email for you to review in detail.
3. Feedback and logo concept modifications — if necessary
After we send you the initial logo designs, we will wait for your feedback and any requests for modifications, if necessary. It often happens that we proceed with a logo concept created in the first round, or with small adjustments made to it. However, if modifications are necessary, they will be made based on the feedback provided by you.
Note: The number of included modifications is determined by the package you choose. Therefore, based on your needs and preferences, you can opt for the package that best suits you.
4. Completion of the logo creation project
Once we have reached a version of the logo that you are completely satisfied with, the process of completing the logo creation project begins. In this step, we will prepare the final files for the chosen logo version, create additional layouts (if a scalable logo package was selected), and produce the other elements included in the logo creation package you chose.
What files will you receive after creating a logo for your company
Once we reach a final version of your logo, it’s time to discuss the files you’ll receive for the chosen logo. All logo creation packages include vector files and web files. Depending on the package and any extra options selected, additional design elements may also be included.
1. Final logo vector files: used for print
The delivery package will include the vector files for the final logo and all of its layouts (if you chose a package that includes them) in the formats: AI, EPS, and PDF. Vector files will be provided for the following color versions of the final logo:
- Original colors: Usually used on light backgrounds.
- Inverted colors: For use on dark backgrounds. If the original colors are for dark backgrounds, these versions will be for light backgrounds.
- Black and white: Final logos in black and white, for cases where the logo will be used in a single color.
Vector files are what will be used for print or any physical display of the logo, due to the quality of these file types to be enlarged or reduced to any size without losing graphic quality.
2. Web (or raster) files of the final logo: used in online and digital environments
The package will also include web or raster files for all versions of the logo mentioned in the vector files (colors and layouts), in the formats JPG, PNG, and SVG. These files are intended for use in online or digital environments and it is not recommended to use them for print or physical display of the logo, as they will lose quality when scaled (enlarged or reduced).
3. Additional files, depending on the logo design package you have chosen
Depending on the logo design package you have selected, the delivery package may also include other files. Among these may be:
- Logo layouts for adaptable logos. These may include:
- Main logo: this can be a logo composed of a symbol and text, with the logo placed on the left and the text on the right, as appropriate.
- Secondary logo: if the main logo has a layout with the symbol on the left (or right), then the secondary logo will have the symbol above and the text below. The purpose of the secondary logo is to be used in situations where it is more suitable than the main logo.
- Emblem: this is an adaptation of the logo in a badge style, which usually can consist of a layout that includes the symbol in the center, with the name and slogan written around it. This can be used in different situations where it is more appropriate than the previous versions, but it can also be used for creating stickers.
- Short logo guide: A document that includes:
- All layouts of the final logo.
- The names of the fonts included in the logo.
- The color codes used in the final logo.
- Adaptable logo for social media.
- Visual identity manual: A detailed guide for using the final logo and implementing the visual identity.
- Business card and/or letterhead design.
- Other design elements selected in the order form
All these files will be sent via a Dropbox link, from where you can download them and start using them.
How to create a logo for your business
As you can see in this article, we can assist you with this aspect. The content of the article clearly outlines how our collaboration will proceed, how we create a logo, and the process behind logo creation. To make everything as easy and quick as possible for you, we’ve included our order form below, which you can use to send us your project. In it, you’ll find our packages and prices for logo creation, along with the option to configure your own package with the options that fit your needs and budget.
Conclusion
In conclusion, creating a logo is a fundamental step in establishing the visual identity of your business. By following the steps outlined in this article — from completing the briefing document, developing the first custom logo drafts, providing feedback, and receiving the final files — we ensure that the final logo truly reflects the values and objectives of your business.
We have detailed our collaboration process and explained what files you will receive after the logo creation, so you can use the logo in all necessary mediums, whether digital or printed. Regardless of the industry or field in which you operate, a well-designed logo is essential for effectively communicating with your target audience and distinguishing yourself from competitors.
We are here to help you realize your vision and develop your visual identity in a professional and efficient manner. If you are ready to start this process, we invite you to fill out our order form and allow us to guide you on this journey towards successful branding.
