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Brand Design

Custom logo and design systems for brands, startups and SaaS

Design systems that provide clear visual directions, helping brands communicate consistently, avoid improvisation, and scale correctly, starting with a custom logo.

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Packages

Team with over 13 years of experience in brand design.

Amadati Marketing

CHF

CABO Studio

Cazane Țuică Sălciile & Bodel

Betadent Clinic

CABO Studio

Cazane Țuică Sălciile & Bodel

Betadent Clinic

scutecul.ro

scutecul.ro

manteamate

Data Poetry

Clatos Crêperie

The Painting Studio

Aria Esther

We build systems that support a brand's growth

The visual identity of a brand grows with the help of design systems.

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  • Structured brief, to understand the real context of the brand.
  • Calculated design decisions, not random options.
  • Custom logo designed as the core, not as an isolated element.
  • Clear design systems, easy to implement and extend.
  • Clear implementation rules for long-term coherence.
  • Predictable collaboration, without surprises or unnecessary stress.

Packages for custom logo and design systems

Visual clarity is defined by a well-structured design system, where the custom logo, typography, colors, and visual elements ensure a consistent and controlled long-term implementation.

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Standard

Core

Suitable for small projects, this package includes the design of a custom logo as the core of a design system that can be used for creating new design materials.

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What we solve with this package:

  • We build the core of the visual identity, starting with the design of a custom logo.
  • Define the essential design system, including logo versions, fonts, and primary colors.
  • We facilitate the coherent implementation of visual identity and the creation of new graphic materials representative of the brand.
  • Define the project details by completing a clear and strategic briefing document.
  • We will create 3 logo concepts, delivered within 5–7 business days.
  • Up to 3 feedback sessions and iterations for refining, aligning, and finalizing the core identity.
  • We outline the core design system in the form of a brief guideline document.
  • We finalize and deliver the project.

Startup

Recommended

Optimized for new brands or those undergoing rebranding, this package includes the Standard features with a more extensive design system and the creation of initial design materials.

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What we solve with this package:

  • We build the core of the visual identity, starting with the design of a custom logo.
  • Define the essential design system, including logo versions, fonts, and primary colors.
  • We extend the design system with basic typography, color shading, usage rules, and scaling.
  • We elevate the identity to the essential design materials needed for the launch and initial communication.
  • Define the project details by completing a clear and strategic briefing document.
  • We will create 3 logo concepts, delivered within 5–7 business days.
  • Up to 3 feedback sessions and iterations for refining, aligning, and finalizing the core identity.
  • We shape and expand the design system in the form of a style guide document.
  • We elevate your identity with essential brand materials: business cards, letterhead, and logos for social media profile pictures.
  • We finalize and deliver the project.

Business

Advanced

The Business package is recommended for brands that need an advanced design system, that is well documented and ready for consistent and coherent implementation across all touchpoints.

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What we solve with this package:

  • We build and document the design system so that the identity can be implemented correctly, regardless of the context.
  • Define clear rules for use and scaling to eliminate misunderstandings when working with suppliers or internal teams.
  • We extend the design system to multiple touchpoints, ensuring consistency between online and offline communication materials.
  • We prepare the brand for large-scale implementation without losing visual consistency or brand recognition.
  • We can expand the package to digital experiences - websites and landing pages - scaled from design systems, maintaining brand coherence and continuity.
  • Design business cards with print files.
  • Design letterhead with print files.
  • Logo optimization as profile picture for social media.
  • Cover design for the main social media platform.
  • Email signature in HTML format.
  • Pattern design, integrated into the design system.
  • Define the project details by completing a clear and strategic briefing document.
  • We will create 3 logo concepts, delivered within 5–7 business days.
  • Up to 3 feedback sessions and iterations for refining, aligning, and finalizing the core identity.
  • We elevate your identity to key branding materials: business cards, letterhead, logo as a profile picture, and cover design for social media, HTML email signature.
  • We prepare and document the design system in the form of a visual identity manual.
  • Optional: We are extending the design system to digital experiences - website, landing page.
  • We finalize and deliver the project.
When a logo is designed as part of a design system, it provides clear guidance for the extension and application of the brand through colors, typography, and visual elements.

Without this system, the brand begins without a clear direction, and as new materials emerge, inconsistencies accumulate, affecting long-term brand recognition.
A design system defines how clearly a brand is established and how easily it can be extended to new materials.

From an essential system based on logos, colors, and typography to a comprehensive system with clear rules and applications, each solution is tailored to the level of scalability you anticipate for your brand.
Design systems provide visual clarity and eliminate confusion in implementation, facilitate collaboration with external vendors or teams, and maintain a consistent long-term image.

Testimonials

Honest opinions. Satisfied clients.

"They quickly realized what we want and what we need."

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Alexandrina

Co-founder EMIRAI

"The most professional collaboration I've had in Romania!"

e-scutere logo

Bogdan

e-scutere.ro

"A successful partnership from all perspectives."

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Irina

tournesol.ro

How do we start a design project?

A completely online collaboration process!

01

We start the collaboration.

We will send you a price offer via email, and after its confirmation, a collaboration contract will be signed, and a deposit of 50% of the project value will be paid.

02

We align to the project's context.

We align the project through a structured briefing document that helps us understand the brand context and defines the direction for creating the initial logo concepts.

03

We create the first logo concepts.

We use the information from the briefing document to create the initial logo concepts. The development period is between 5 and 7 business days from the project start date.

04

Defining the elements of the design system.

We use the final logo structure to define the design system - layouts, typography, colors, and usage rules - tailored to the selected package and prepared for correct application over time.

05

Delivery and preparation for use.

The project concludes with the approval of design elements, final payment, and file delivery. Your brand is represented by a design system ready for implementation.

Ready to work on your project?

Use the form provided to send us your request, and we’ll take it from there.

Let's get started!

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FAQ

Answers to the frequently asked questions.

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What is a logo or logotype?
A logo is the main element of a brand's visual identity. It can be a symbol, stylized text, or a combination of both, serving to represent and visually differentiate a company, product, or organization. The logo sets the graphic tone for all design materials that are part of a brand's visual identity. Learn more in our article: "What is a logo and how it can help your business".
The visual identity represents the set of graphic elements that define a brand's image. This includes the logo, color palette, typography, graphic style, visual elements, and usage rules. The goal of visual identity is to create a cohesive, easily recognizable, and memorable image that communicates the brand's values and personality consistently across all channels.
In practice, "logo" and "logotype" refer to the same thing: the central element in a brand's visual identity. Traditionally, a logotype is more often associated with initials, monograms, or abbreviations (e.g., IBM, NASA, BMW), while a logo can also include a graphic symbol. However, in practice, the two terms are used for any type of logo: text, symbol, emblem, monogram, or others.
The prices for creating a logo or a sign can vary based on the needs of your project. Request a customized quote here.
Yes, for all logo design projects, a 50% upfront payment of the contract value is required, calculated in USD at the exchange rate from the date of the proforma. The proforma will be sent and paid upon signing the collaboration contract.
Sure! If you don't know which package suits you, choose the "I don't know" option in the packages section while filling out the form, and we will suggest a package that fits the information provided and your budget.
Yes, you can start with any package, and if you want to upgrade during the project, you'll pay the difference at the end.

Are you ready to work on developing your project?

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Logo adaptabil

Prin logo adaptabil ne referim la un logo care preia mai multe forme. Printre acestea se pot număra: logo principal, secundar, emblemă, iconiță și/sau altele, în funcție de necesitățile proiectului.

Scopul unui logo adaptabil este optimizarea implementării unei identități vizuale. Pentru fiecare situație în care logoul este folosit, se va folosi forma acestuia care reprezintă cel mai bine brandul.

Închide mesajul
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Scurt ghid logo

Fișierul de scurt ghid logo design este un document în care sunt incluse informațiile care stau la baza logoului final: versiuni logo, culori și denumiri fonturi. Folosind aceste consistent aceste informații în identitatea vizuală, afacerea ta va inspira profesionalism și vei crește semnificativ memorabilitatea acesteia.

Practic, te poți gândi la acest document ca la o versiune compactă a unui manual de identitate vizuală.

Citește articolul complet
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